How about one in cowtown, Wyoming? Right smack in the middle of nowhere USA with unlimited space and no concerns whatsever for parking. "Yes ma'am. It's down by the ol' Marsh place, next to the willow patch around them cows you see over yonder." Sales would be incredible. There aren't ANY stores around so we all could eat, sleep, and dress like AG. It's the perfect solution! HA ~Bugs [img]biggrin.gif[/img]
I don't see what movies vs. stores have to do with each other. Movies are advertising, in effect. They get people interested in the dolls and wanting to buy them. Some do like to buy through the print catalog or online but lots of people love to visit "destination" stores and do their buying there. Far from being in competition with each other, I'd think more movies would help support more stores which, in turn, would help create more interest for the movies.
Your PS is misinformed.
While there won't be any more American girl PLACE stores, they are scheduled to start initial testing for 2-3 smaller American Girl Boutique stores in 2007.
AGBs are smaller than AGP, and do not carry a full range of products, only the most popular. They are more centered on experiences, like the cooking classes, and the doll birthday parties.
New customers make 25% of purchases at AGP stores. They want some smaller more accessible satellite stores that drive repeat visits as opposed to "once in a lifetime" visits that tend to happen at AGPs. The idea is to keep those 25% of people who buy their first doll in an AGP store to keep coming back to the brand.
Sara, you sound like you have the inside track on info, maybe you are the secret link from HB to AG, keep up the good work.
<font size="2" face="Verdana, Helvetica, sans-serif">That's the first I've heard of boutiques, but the reasoning behind them sounds very reasonable to me. I hope Seattle or Portland will get a boutique!!Originally posted by SaraLovesHerDollys:
Your PS is misinformed.
While there won't be any more American girl PLACE stores, they are scheduled to start initial testing for 2-3 smaller American Girl Boutique stores in 2007.
AGBs are smaller than AGP, and do not carry a full range of products, only the most popular. They are more centered on experiences, like the cooking classes, and the doll birthday parties.
New customers make 25% of purchases at AGP stores. They want some smaller more accessible satellite stores that drive repeat visits as opposed to "once in a lifetime" visits that tend to happen at AGPs. The idea is to keep those 25% of people who buy their first doll in an AGP store to keep coming back to the brand.
That would really make a lot of sense to me!!!
<font size="2" face="Verdana, Helvetica, sans-serif">It will be interesting to see where they position these.While there won't be any more American girl PLACE stores, they are scheduled to start initial testing for 2-3 smaller American Girl Boutique stores in 2007.
I know the postage rates keep a lot of folks from making more frequent small purchases (impulse control for me,I know),
but if I could more easily "drop in" to a smaller store for say..shoes..hair care stuff..or just the occasional "AG fix"
It would be great..plus I know I would be inclined to buy more,esp. if a grand dau or two was along.
(Yikes!!!)
I do know that having a Disney Store in town was a boost..for those long times between trips.
However,DSs have changed a lot so not so irresistable anymore.
(thank goodness,I guess)
Wonder where these might be?
Mall of America?
Downtown Disney?? Land or World??
<font size="2" face="Verdana, Helvetica, sans-serif">Sounds like a really smart idea.Originally posted by SaraLovesHerDollys:
...
While there won't be any more American girl PLACE stores, they are scheduled to start initial testing for 2-3 smaller American Girl Boutique stores in 2007...
I actually don't mind. I was worried they would put one in Washington. Then I would have to pay Washington tax rates. Granted they would probably put one in Seattle which is close by, so I wouldn't have to pay shipping, but not to sure how tax rates might effect the total amounts, incomparison to just spending shipping rates...
Thanks for that info, Sara!
Do you have any idea as to what locations they're going for? I'd love to see one in Phoenix, (and AZ would be prime location for one, the bigger cities here are growing SO fast), but that is a bit close to LA.
I'd much prefer to see them expand with smaller stores than with more AGPs. I think it would take away from the experience of the bigger stores, but I like the idea of many smaller stores.
Thanks for the info, Sara! I am way excited about these so-called "satellite" stores . . . and I sure hope they put one in the South, like in ATLANTA!!! We have everything else here, so an AG store would be perfect (and feed my obsession, muahahaha). Keep us posted on locations!
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